The federal government may have denied SPC Ardmona a $25 million assistance package but shoppers came out in full force on the weekend rallying behind a social media campaign, SPC Sunday.
The campaign had simple instructions: “Get involved with SPC Sunday by buying any SPC product & sharing a photo of you enjoying it on Facebook, Twitter or Instagram with the hashtag #SPCSunday”
According to SPC Ardmona Managing director Peter Kelly, sales over the past week had increased by more than 50 per cent, encouraged by the campaign that asked Australians to buy the company’s products and share pictures of them online.
The campaign was started by Linda Drummond on Twitter where she asked people to buy and share pictures of their meals using SPC products. Even The Wiggles got in on the act. The campaign was tagged with #SPCsunday.
According to a statement put out by the company (via Twitter) the campaign saw 7000 tweets over three days.
Apparently, #SPCsunday is one again this weekend. Here are some highlights from last Sunday:
— Rob Harris (@rharris334) February 8, 2014
This is amazing. It means a lot to everyone at SPC who are all working so hard to turn things around. Thanks Australia #SPCsunday
— Peter Kelly (@MDSPCArdmona) February 7, 2014
— Carol Duncan (@carolduncan) February 8, 2014
— Hutch Hussein (@HutchHussein) February 8, 2014